Sera Tyrell is the founder of So Loved Goods, a Hawaiʻi-based clothing and lifestyle brand built around a simple reminder: YOU ARE SO LOVED!
Born and raised in Hālawa Valley on Oʻahu, Sera grew up surrounded by family, sports, and community. From ballet and softball to cheering on her athletic siblings and cousins, she was always part of a team. Those experiences taught her the importance of working hard, showing up, encouraging others, and always trying your very best. Those lessons shaped her character from a young age.
Her love for people and community continued throughout her education. In high school, Sera participated in student government, and while attending Bushnell University in Oregon, she helped start the Pacific Islander Club—a place that became home for many students who were far from home.
Throughout her life, Sera has always tried to make space for people, help them feel welcomed, and remind them that they belong. As she grew, she realized that showing love was how she felt most loved. In other words, life is better when you’re giving rather than receiving.
With a Major in Psychology and Minor in Bible Theology, and a faith in Jesus that continues to shape her life, Sera eventually brought those values into So Loved Goods.
What started as a simple idea to create encouraging clothing became something bigger: a way to spark connection, share kindness, and remind people of their worth.
For Sera, So Loved Goods has never been just about clothing. It's about people—the good in each individual person and the good we can do for one another.
One good at a time ❤️